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Women in STEM – Marie-Ange Akaga Assonouet

I think that it’s important for parents to discuss career choices with their kids, to advise them based on their own experience and guide them as much as they can.

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Women in STEM - Marie-Ange Akaga Assonouet Asante Afrika Magazine
Marie-Ange Akaga Assonouet
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Gabon, a central African country, is rich in natural resources. Located on the Atlantic Ocean, it borders Cameroon, Equatorial Guinea, and the Republic of Congo. It is sparsely populated, with a population of 2 million as of 2017 and forests covering 85% of its territory. It is in this small country where a smart and gifted young lady was born and named Marie-Ange, which is translated to Mary-Angel. Serene, diplomatic, astute and wise, are just a few words to describe our ‘Women in STEM’ September feature. We caught up with her and got to find out more about her education and career choices.

You have a very interesting job at a very prestigious financial institution. Can you tell us what your job entails?

I am currently working in a sub-regional banking institution as “chef de service” (Head of Service) of the Communication Unit in Yahoundé, Cameroon. I organise and execute the institution’s external and internal communication for our branches which are in a number of countries across Central Africa.

How did you manage to secure such a high profile job?

First of all, I am a Christian and I feel blessed to work where I work. I followed a multi-phase entrance process (application, written and oral tests, and then interview) and was successful. I then did a 10-month training programme in between headquarters based in Cameroon and Central African countries. I got the job at the end of the training phase. It was quite an adventure and I really enjoyed the experience!

What do you enjoy most about your job? 

I must admit that I like working in the banking sector and particularly for an African institution, as it is a key sector for our countries’ development. I also like the fact that my work gives me the opportunity to represent the institution and inform the public about the work that we do. I appreciate the community aspect of the company. It implies taking into account the environment, habits and realities of each Member-State and it gives me a global perspective.

Finally, I’ve learned more about economics, monetary policies, finance and many more subjects related to the banking sector and I’ve found it really interesting.

Before you moved to Cameroon, you were working in Gabon. Can you tell us more about your job there and what it entailed?

I was working in the communication department of an agency in charge of coordinating the execution of Publics Work’s projects on behalf of the government. At that time, my country was engaged in many major infrastructure projects (roads, bridges, dams, stadiums and so much more). The agency was in charge of supervising those projects for the Ministry working with contractors, “bureaux d’études techniques” (Technical Design Office) and other stakeholders.

The Communication team was in charge of presenting our projects and their benefits to the public from beginning to end, as well as the benefits and perspectives for the country. I was working on external communication which included production of documentation (presentations, press releases and advertorials), liaising with the media and organising events.

What is life like in Gabon and what are the differences between living in Gabon and living in Cameroon? Which country do you prefer living and working in?

Well, I was born and raised in Gabon. I have my entire family and friends there. I can say that life there is what I have always known. I have my favourite landmarks there and therefore I like it a lot! Consequently, it was particularly nice to go back home and work in my country after my studies. I liked my job mainly because it allowed me to get involved in projects pertaining to the development of Gabon.

Working in Cameroon is undeniably very different. I had to discover and learn a lot of things about the country, as well as learn about Cameroonians’ ways of living. I have been living here for a couple of years now and I have found my marks. Working in a regional institution has also allowed me to see the bigger picture, to think from a community of many states’ perspectives and to adapt my work in accordance. I like it and I like my job.

Of course I will always prefer working close to my family and friends, but working in Cameroon has helped me grow as a person and as a professional.

Women in STEM - Marie-Ange Akaga Assonouet Asante Afrika Magazine
Marie-Ange Akaga Assonouet

You completed both your Undergraduate and Postgraduate education at the University of Cape Town in South Africa. Can you tell us more about your tertiary academic journey?

I got my Bachelor of Science in Computer Science, and then a Postgraduate Diploma in Management specialising in Marketing and Communication from UCT. Prior to joining UCT, I studied English. It was compulsory as French is my first language and I did my primary and secondary studies in that language. After my English studies, I passed the TOEFL (Test of English as a Foreign Language) exam, one of UCT’s requirements for French-speaking applicants.

You mentioned that your parents convinced you that if you wanted to have a good job and make it in life, you must study Computer Science because I.T was the next big thing. Were you personally keen on studying Computer Science or you had another programme that you were passionate about which you would have rather done?  

I did not really want to major in Computer Science. I did not study that subject in high school, therefore I did not know what to expect. I have always liked science so I wanted to study something in line with Biology or Chemistry. However, when deciding on my major, my parents advised me to choose a promising field like computer science. I.T was the ‘it’ thing in my country at that time and I have always been adventurous and eager to discover new things; so I applied for a BSc in computer science like my parents wanted, rather than Biology or Chemistry.

What modules did you focus on for your undergrad degree in Computer Science?

You’re taking me way back (laughs). I studied programming in Java, C++, MySQL, and I also did the following modules; Database Management, Operating Systems, Networking, Problem Solving, Algorithms (Brute force, Divide & Conquer, etc.). I also did Programming in different environments (Microsoft and Linux). Those are the ones that I remember (laughs).

Computer science can be a very difficult and stressful programme. What challenges did you face during your studies? What encouraged you to keep on pushing till the end?

My biggest challenge was the fact that I had not studied computer science in high school but it was my major. Therefore I had a heavy programme meant for students who already had good knowledge of the subject. This meant that I had to spend twice as much time learning the basics and trying to understand the concepts, but mainly to practice, practice, practice! To improve in coding, you have to program day and night. That’s the only way to learn and to master the technique.  I remember now how I felt at that time; it was like I was forever studying and practicing and doing nothing else.

I told myself that I would not quit so I worked hard and battled until I graduated. Actually, once I got my degree I was so glad and so chuffed that I made it (laughs).

Being a Francophone national, did you face any language barriers during your studies at UCT and if yes, how did you overcome them?

I definitely faced language barriers while at UCT. My biggest challenge was the fact that I had to learn the language in about 6 months and be fluent enough to comprehend tertiary level English. At the beginning I was struggling to understand entire lectures. I couldn’t understand everything so I had to read notes and books to fill in the blanks. Of course at that time my dictionary was my best friend. Fortunately, with time, my English improved. Like with many things, practice makes perfect!

Why did you choose to shift your focus from technology to communications for your postgrad qualification?

I graduated but I didn’t wish to work in this field my entire life. I found that programming was “machine orientated” so I didn’t see myself being a programmer. I felt like I wanted to interact with people more than with my computer.  I needed a job where I could meet more people, talk more, travel more and organise events or activities. Working in my current field allows me to do all of that.

You then chose a career in communications; what is it that you enjoy the most in your field?

I am a very talkative person so I find myself doing the right job which I absolutely enjoy. As I said previously I enjoy interacting with people, discussing and learning from that process. I like the aspect of informing audiences what comes with institutional communication.  I enjoy learning about each sector of the company as communication requires transversal knowledge and acts as a relay of information. I also appreciate my current position which affords me the opportunities to get involved in institutional processes on a national or even regional level.

How has the knowledge and skills gained from your first degree been useful in your chosen career path?

During my programming years, I learnt the following; first of all, you must persevere – as a programmer you have to continuously work on coding, testing and problem solving. You have to keep trying and keep debugging until your program works. Secondly, you must think out of the box – you have to think out of the box to find solutions. Often, new ways of doing things come up with new concepts and that will help you to improve your solution. Finally, it is important to have a method of operation – you have to be organised and disciplined when programming.

You are as passionate about Career Guidance as we are. What advice would you give to parents who do not want their children to follow their dreams and do courses that they are passionate about, but would rather have their children doing courses of their choosing?   

Firstly, I believe that parents want what’s best for their children. However, things have changed a lot. There are no longer certain study fields that guarantee a job at the end. Children can have a good job and a beautiful career in the field they embrace and they will be happier doing what they like. Therefore I think that it’s important for parents to discuss with their kids, to advise them based on their own experience and guide them as much as they can. But when children have decided what they want to do, it is important for parents to respect theirs choices.

You are a successful black woman at a prestigious institution in Africa. What advice would you give to young Africans who would like to get to where you are one day?

Well, that’s a tough one!

First of all, I still consider that I have so much to do and so many challenges to tackle so that advice will also be relevant to me. First of all, work hard because opportunity or luck cannot compensate hard work. Your hard work will definitely pay off. Secondly, be convinced but even better, be passionate about what you do. It will help you to stay focused during hard times. Thirdly, it is okay to fall – just don’t stay on the ground forever. Stand up and carry on.  Lastly, don’t be too hard on yourself! Acknowledge your very little accomplishments; you deserve it.

I would also like to emphasise the potential of Africa. The current economic situation is not so good but we can change things. Let us not lose hope. I am a real Afro-optimistic. There are so many areas to explore here and the future belongs to our continent. We need to become leaders and also raise new generations of leaders who will want to work and unleash Africa’s potential.

Interviewed by Gugu Mpofu

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Creative Outlet

Oyedele Abiodun – Nigeria’s Master of Fine Art

His close proximity to nature and his love for outdoor features, further enhance his artistic talent.

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Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Oyedele Abiodun - Nigeria's Master of Fine Art
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“I paint what I see… by arranging colours side by side to form a unified whole; to enjoy the obvious that may be consciously hidden or otherwise. As perceived, light is the key that traverse in my paintings, unveiling the beauty of nature and its components in their various values. The world as represented by our environment, is beautiful to be a unique subject matter. ”                                         

Oyedele abiodun’s artist statement
Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Oyedele Abiodun Fine Art:
On The Look Out, Oil on canvas, 90 x 90cm, 2019

Born in 1991, Oyedele Abiodun Oyewumi, from Ogbomoso, Oyo State, Nigeria, is a master of fine art whose talent is unmatched. Having discovered his love for Art in high school, and even as a sciences student doing maths, physics, chemistry, etc., the kind and bubbly artist went on to studied fine art at university. Fascinated by the happenings in his environment from his teenage years, his decision to pursue art as a profession was inspired simply by his love and passion for Art. His close proximity to nature and his love for outdoor features, further enhance his artistic talent.   

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
On Her Mind, Oil on Canvas, 75cm x 60cm, 2019

When asked if he is happy with the choice that he made of not pursuing a career in Sciences and following his heart to do Art, Oyedele said he is absolutely happy with his decision, and even more so because his parents support him completely, in all ways, and they never judged him or put pressure on him to do so called “stable careers” in the sciences sector, but instead, they encouraged him to follow his heart and do what he loved and enjoyed.

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Behind Her Smile, Oil on Canvas, 75cm x 60cm, 2019

Oyedele graduated from Ladoke Akintola University of Technology (LAUTECH), Ogbomoso, in 2015 with a Second-Class Upper Degree in Fine and Applied Arts and a concentration in painting. He majored in Painting and minored in sculpture. Says Oyedele, “I believe Art and science goes hand in hand, in terms of material used for the creation of art, the form of Art, and the process. Science and technology give me more understanding about how art materials are made at the factory, and how they can be improvised and produced locally. For example, one would ask, “How can we make the process of creating an art piece faster, durable and efficient?” Technology has been able to answer these questions.”

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Her Livelihood, Oil on Canvas, 90cm x 90cm, 2019

After graduating from LAUTECH, Oyedele went on to do a year of National Service, which is compulsory in Nigeria. He served in a village called Daudawa, Faskari Local Government Area, Kastina State, Nigeria, as a class teacher in a public Secondary School. “The experience was a great one”, says Oyedele, and he was able to impact and inspire the young ones positively. He also enjoyed meeting people from a different state, who have different cultures and a different identity altogether.

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Hope, 90cm x 60cm, Oil on Canvas, 2019

Upon completion of his National Service, Oyedele taught Fine Art at Gomal Baptist College for a year. His focus was to help the young ones foster the same enthusiasm he has for Art. “What excited me most was the passion my students have for Art; this was expressed through their willingness to come to my office for additional drawing class during their spare time. It was a great experience.”

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Her Voice, Her Strength, Oil on Canvas, 90cm x 75cm, 2019

Currently, the fine art creative is actually pursuing a Master’s Degree in Technology in Painting (M.Tech.) at LAUTECH, whereupon on completion, he will emerge a true “Master of Fine Art”. M.Tech is equivalent to Master of Fine Art (M.F.A.), and it holds the same qualification advantages as the M. F. A.

Oyedele says he markets his art personally via social media platforms such as Facebook, Instagram and an online art gallery. Says Oyedele, “The advent of online art marketing has been a great help to the emerging artists to share their work to the rest of the world. Ultimately, it has been a real lifesaver.”

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
The Making Of Beauty II, Oil on Canvas, 90cm x 60cm, 2019

What he enjoys the most about being an artist is the feeling of being at peace, and the sense of fulfillment whenever he finishes a piece. According to Oyedele, one of his biggest achievements as a professional artist was having one of his pieces titled ‘Catch Them Young’, recently selected for the global conversation exhibition UN75, 2020) by the United Nations. “It was a great honor”, says the artist. He has also taken part in some exhibitions, including ‘The Other Side’ (Alliance Francaise, Ibadan, 2019), ‘Broken Earth’ (Nexus Exchange Nigeria, Lagos, 2019), and an international group exhibition, ‘Seen Form’ (HYB4 Galarie, Prague, 2020).

According to Abiodun, obstacles faced as an artist in his state and in Nigeria wholly, include low patronage and very few opportunities for emerging artists. “It is very difficult financially, because you don’t always sell a piece every day”. He thinks that to address these obstacles, provision of more funds to the Art sector can be looked into, and more opportunities can be created and availed to upcoming artists.

Oyedele Abiodun - Nigeria's Master of Fine Art Asante Afrika Magazine
Catch Them Young, Oil on Canvas, 90cm x 90cm, 2019

His parting words to a young artist who would like to study art professionally but is being discouraged by family or society are, “Do what you like doing, follow your heart, don’t give up. Consistency is the key, keep at it.”

Connect with Oyedele:

oyedeleabiodun@gmail.com

www.instagram.com/oyedeleabiodunfineart

www.facebook.com/oyedeleabiodunoyewumi

Interviewed by Gugu Mpofu

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Creative Outlet

A Chat With Abstract Artist Omega Masuku

“I look around me for inspiration; I am inspired primarily by the things that happen in my community. My work is a reflection of my reality.”

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Omega Masuku Art
Omega Masuku Art
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Hazel Lifa

Of all art forms, abstract art is definitely the most subjective, and at times misunderstood. Despite this fact, Omega Masuku has stood her ground and established herself as an abstract painter. The Bulawayo based artist was born to parents Morris Masuke, a self-employed refrigerator technician, and Viola Masuku, a stay at home mom, on February 22nd, 1999 in Mount Darwin, Harare. She currently resides in Mzilikazi, and did her high schooling at Sobukhazi High.

Abstract Art

Relating to or denoting art that does not attempt to represent external reality, but rather seeks to achieve its effect using shapes, colours, and textures.

https://www.lexico.com/definition/abstract
A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Abstract Artist, Omega Masuku

Omega has collaborated with an impressive number of artists and participated in exhibitions internationally that have cemented her status in the Bulawayo art scene. She has worked with a number of artists like Ghislan from France, Zimbabwean artist Owen Maseko, and Charlie Bhebhe, to name just a few. Omega’s work was featured in the moving Rembrandt exhibition, which celebrated Rembrandt’s paintings’ 360th anniversary.

A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art
A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art

Omega has also donated her skills to painting workshops in hospitals, working with fellow artists from Scotland whom she went on to do an online exhibition with. She managed to squeeze in a few minutes in her busy schedule to talk to us, where she draws attention to the need for more female artists.

“Abstract art is like creating your own world, and making people live in it.”

How did you get started on your artistic journey?

I have to say art is a talent one has to be born with; l started seriously perusing art when l was 12 years old.

Did you attend school for your art, if so which one, and how was the experience?

Yes, l studied at Harare Polytechnical where I did Art and Design, and also Art and Visual Art. After graduating I moved to Bulawayo, where I went to the Mzilikazi Craft Centre and studied for a year, before I got called to work at the National Art gallery.

A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art
A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art

When did you know you wanted to do art as an actual job?

I knew in high school, in form 2. l realised that I’m always happy when I’m drawing or sketching.

What was the first-ever piece you made? What did you think about it? Do you think you did a good job?

My first piece I did was titled Broken Promises. l think it was great because I got a lot of positive feedback on the painting from my colleagues. I didn’t expect them to like it as much as they did, and that really boosted my confidence in my craft.

A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art

When you create, what inspires your work, and what is in your artistic process?

 I look around me for inspiration; I am inspired primarily by the things that happen in my community. My work is a reflection of my reality.

Abstract Art is so subjective; how do you deal with the many different interpretations of your work?

I learnt early on that art is putting myself out there, and that people have opinions, but that shouldn’t stop me from creating. Abstract art is like creating your own world, and making people live in it.

Most African people don’t see art as a practical profession, how have you dealt with this?

It’s a bit challenging and annoying (Masuku rolls her eyes), but I have tried with a few other female artists like Nhlanhla Mathe and Zanele Masuku, to introduce art at schools. I try to support young upcoming artists like myself as much as I can. Educating parents about art also goes a long way – inviting them to exhibitions and to galleries.

A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art

How did your parents feel about your choice, did they have other ideas for your future?

Actually, my mom didn’t want me to become an artist; she wanted me to be a doctor. It was a challenge to make her understand that art makes me happy, but she’s coming around.

Do you look up to other artists, and if so, who?

Yes, l do look up to my mentor, Gorge Masarira, an amazing artist and teacher.

How is the art scene in Bulawayo?

With the current economic struggles, it has been slow. Art is considered a luxury you know, and many don’t have a penny to spare. Before the covid19 pandemic, there were workshops where networking was done, I could do collaborations with other artists and galleries, and those were great opportunities for marketing one’s work. 

At times your work doesn’t qualify for an exhibition; for example, they give you a theme and a short amount of time to work on it, and your work doesn’t make the cut, which is always a downer, but you keep moving forward. Growing pains. 

If you couldn’t be an artist, what would you be doing instead?

I would definitely want to still be linked to art somehow, maybe as an art teacher or a professor in Visual Art.

No job is perfect, what are some of the issues you face in your profession?

Yoh! Where do I begin?! As a female in the male-dominated Bulawayo art scene, it is hard to be taken seriously. I constantly have to put myself out there, and work twice as hard to get the same attention and credit, as a guy whose technique and skill are inferior to mine. The guys in the industry are forever trying to make things about romance, but seriously, I don’t have time for that. 

Another challenge is marketing one’s work; it’s hard to get the word out there about your art. Social media is a double edged sword, because while it promotes your work, it also opens the door to theft and plagiarism. Someone can easily take your work, change a few things, and pass it off as theirs.  

A Chat With Abstract Artist Omega Masuku Asante Afrika Magazine
Omega Masuku Art

What advice do you have for other aspiring abstract artists, or artists in general?

I will say don’t let the fear strike you down, keep on painting, you will get there. Trust your talent and avoid being in competition with everyone around you. Also, collaborations are vital in art.

Omega is also a capable fine artist, but favours abstract art more. For those interested in getting in contact with the artist for a personal piece, or collaboration, or exhibitions, you can find her on Facebook and Twitter, Omega Masuku; Instagram Natasha_natie_ or email her at simzmegarts@gmail.com.

Interviewed by Hazel Lifa

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Fashion & Beauty

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, “#IKnit”

Upcoming Civil Engineer and creative Busi Shordy Nyembe talks about her trendy fashion brand, #iKnit.

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South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
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Some may think of hand-knitting as a skill or an art which is long outdated. Having learnt the skill from her grandmother, the young and talented creative and upcoming Civil Engineer has modernised the trade, and is making fashionable pieces which appeal to the younger generation.

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
Busisiwe Shordy Nyembe

There’s so much to say when summarising who I am and what I do… but briefly, I’d say I’m a creative at heart. Born and raised in Orange Farm and 27 years of age, I’m a full time Civil Engineering student at South West Gauteng College, a singer-songwriter, a Craft Designer, a gym fanatic, and an entrepreneur. I believe in dreams, and the sky is the limit.

Living and spending lots of time with my grandmother had me learning to do everything that she would do with her hands. My Gran used to knit duvet covers from wool, and door mats from plastic. As she would knit, I would be right there next to her, learning the craft. I remember when I was in grade 5, we had an Art & Culture project to make something hand-made; I made a colourful beanie and got full marks for it. 

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
#IKnit Designs: Muse – IG @Czah_themodel; Photographer – IG @Jusicenasphotography

Busi says she hand-knits all her designs, and they are inspired by the current diverse fashion trends, since her clients buy her products and wear them with other clothes that complement them pretty well. ”The patterns of my designs are made with the right size needle, so they come out beautifully. When my clients place an order, they get to be part of the design process. They get to pick their own wool colour which they would love their designs in, and that makes it special enough for them, and they have an input in the creative process. For instance, they can decide if they would like to make the ballet longer, or the socks shorter.” 

I make my designs modern by using modern wool colours and knitting patterns that complement clothes worn in the modern day era. I also do a lot of colourful stripes because they are currently the in-thing. I cater for everybody, both the young and old market, and I also have designs for kiddies.

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
#IKnit Designs: Muse – IG @Czah_themodel; Photographer – IG @Jusicenasphotography#IKnit Designs

Growing up in Orange Farm within a close-knit community where almost everyone knows everyone, definitely made it easier for me to get a clientele for my products. When I was starting out the business, the marketing medium was word of mouth, and most of my clients were from Orange Farm, including people that I knew personally. It’s only when I posted on Facebook and other social media platforms that I reached a broader clientele. 

Right now I use all my social media platforms to market my products. That’s where I upload my work and that’s also where my clients post and tag, showing appreciation for my skills. Many other people see the posts, love the products and place their orders. This means of advertising is very effective and my business is definitely profitable, and it is growing rapidly.

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
#IKnit Designs: Muse – IG @Czah_themodel; Photographer – IG @Jusicenasphotography

Shordy says that she has not always been a patient person, but knitting has taught her to be patient. It has also taught her to be disciplined when it comes to her time management, in order to be able to study and workout. When knitting, a lot of time is spent being seated, facing down and using her hands, so she works out to stretch and relax her muscles. She says that knitting has also taught her to be calm and to respect everybody, because everyone is a potential client. 

As Shordy is the creative brain, I asked her if she has anyone who assists her with the financial side of her business and she responded… “My mother helps me out to manage the business side of the venture and her support is amazing.” Shordy believes that it’s very important for small business owners to do business literacy courses in order to better manage their finances so that they know how to use their finances to manage the growth and sustainability of the business. “Every business has 5-10years to reach their full potential, and not putting money back into the business might paralyze it,” says Nyembe.  

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
#IKnit Designs: Muse – IG @Czah_themodel; Photographer – IG @Jusicenasphotography

When she starts to produce her products at a larger scale, Shordy says that in order to maintain her standards and personal touch, she aims to continue treating every single order as her only order, and maintain the communication level with her clients so that they still have an input in the making process of their order, and they will still get to pick their favourite wool colour.

Knitting is a special skill which is passed down from generation to generation, and Shordy has already begun the process of teaching the skill to two young people in order to keep the craft alive.

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
#IKnit Designs: Muse – IG @Czah_themodel; Photographer – IG @Jusicenasphotography

In parting, Shordy advises young people who would love to learn a craft and make a living out of it to follow their hearts, because people will pull them astray. The most important thing, she says, is to start! “Stop over-planning and just start, you will learn everything else as you go along,” says Nyembe.

South African Designer, Busisiwe Shordy Nyembe, Talks About Her Trendy Brand, "#IKnit" Asante Afrika Magazine
Busisiwe Shordy Nyembe

Connect with Shordy through her page on Facebook, @ShordyNyembe.

Interviewed by Gugu Mpofu

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