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Taking Ghana’s Fashion Runways by Storm – The Boyedoe Fashion Brand

The Afrotopia Collection is the idea of using fashion to envision a world of beauty and timeless elegance through the advent of the internet, driven by technology, and underscored by colour, texture and eclectic patterns. 

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Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika
David Kusi Boye-doe

Ready to usher the fashion world forward with collections that crossed the borderlines of art, and fashion that represents the refinement of a craft, and the persistence of an idea about what is chic and dandyish, the BOYEDOE look can be whimsical, feminine, masculine, daring, provocative and a glamorous expression of ethical fashion… (issuu.com)

The founder of this imaginative brand is Ghanaian citizen, David Kusi Boye-Doe, who hails from Kumasi, which is one of the oldest and wealthiest cities in Africa, and is the capital city of the Ashanti Region in southern Ghana. David is a Stylist and Artistic Director of his Ghanaian based costume designing house. He says he started off as a fashion buyer and a stylist; selecting ensembles and developing coordinated wardrobe for private clients. 

To improve on and perfect his tailoring and design skills, David went to school at the Joyce Ababio College of Creative Design (JACCD) in Accra, Ghana. When asked how he makes sure that each and every garment is produced to perfection in order to maintain the reputation of the brand, David said that he believes that people buy the brand and not just clothes. He also believes that quality clothing and clothing with integrity is made in a certain way and there are no shortcuts. To add that personal touch and to maintain his high standards, he designs and makes all the clothes and accessories himself.

We asked David to tell us about his latest collection which he recently showcased at the just ended AccraMall Fashion Week and this is what he had to say:

Black is beautiful; Black is eminence; Black is powerful; Black is evidence; Black is excellence!”

Ready to usher the fashion world forward with collections that crossed the borderlines of art, and fashion that represents the refinement of a craft, and the persistence of an idea about what is chic and dandyish, the BOYEDOE look can be whimsical, feminine, masculine, daring, provocative and a glamorous expression of ethical fashion… (issuu.com)

The founder of this imaginative brand is Ghanaian citizen, David Kusi Boye-Doe, who hails from Kumasi, which is one of the oldest and wealthiest cities in Africa, and is the capital city of the Ashanti Region in southern Ghana. David is a Stylist and Artistic Director of his Ghanaian based costume designing house. He says he started off as a fashion buyer and a stylist; selecting ensembles and developing coordinated wardrobe for private clients. 

To improve on and perfect his tailoring and design skills, David went to school at the Joyce Ababio College of Creative Design (JACCD) in Accra, Ghana. When asked how he makes sure that each and every garment is produced to perfection in order to maintain the reputation of the brand, David said that he believes that people buy the brand and not just clothes. He also believes that quality clothing and clothing with integrity is made in a certain way and there are no shortcuts. To add that personal touch and to maintain his high standards, he designs and makes all the clothes and accessories himself.

We asked David to tell us about his latest collection which he recently showcased at the just ended AccraMall Fashion Week and this is what he had to say:

AFROTOPIA is the name…

The Afrotopia Collection is the idea of using fashion to envision a world of beauty and timeless elegance through the advent of the internet, driven by technology, and underscored by colour, texture and eclectic patterns. Africans, like many people from all over the world, have always dreamt of perfect worlds; worlds free of conflict and unhappiness. But what great feat was ever accomplished without conflict? It is this yin yang philosophy that bubbles under this collection that points to a new African future. 

The collection talks about a future where our collective imagination, creativity and innovation transforms into a new reality. A future that is redox of the golden age of Africa; that remixes the present to add to existing Africanness but more importantly, a future that is propelled by a desire to create a better world for all, under the banner of the clarion call… Afrotopia!

Element of Colour

The colours capture the magic and wonder of dreaming of new worlds. It is a journey of the imagination. Launching from earth, the colour Chan; breaking into the atmosphere, Sky Blue and entering into space, the colours black, grey, and white being predominant in the collection delineate Africans being the spiritual center of the world.”

The Boyedoe brand is mainly focused on the movie and music industry as the main target market. The right costumes and clothing help transport the audience to the specific moment in time that the film is trying to portray. In order for the African movie and music industry to gain access to a more global audience, we need to create the right fit that captures the story or message. Costumes are one of the many tools the director has to tell the story and I think there’s a great limitation when it comes to costumes in the entertainment industry in Ghana. The brand also caters to individuals who want to herald their arrivals and prolong their departure.

On the issue of facing the pressure of having numerous orders to fulfil, multiple photo-shoots and fashion shows to take part in, time management is one of the things that David learnt during his days at JACCD. “I schedule times and I deliver accordingly. I also don’t rush in given time to my clients. My clients understand the workload and they also know the quality of the work I create so they don’t have issues with the timeframes that I give them.”

His greatest achievements thus far include having his graduation collection featured in Vogue Italy and being the first student to ever receive the two most prestigious awards (Most Outstanding Student & Most Creative Student) since the inception of his college, JACCD. Being honoured with a Merck Fashion Award was also a great achievement for him.

The Covid-19 pandemic has affected most industries worldwide but it has not stopped David from forging ahead to achieve his dreams. Once boarders reopen and travel resumes, he plans to showcase his brand at the Lagos Fashion week. According to him, in the next five years the brand Boyedoe will have shops in 3 major cities in Ghana which are Accra, Kumasi and Takoradi. It will also be the leading costume designing house in Ghana, it will have a footprint in Southern Africa and Eastern Africa, and it should have begun entry into the European Fashion Industry through partaking in fashion weeks.

Follow David on Instagram, @boyedoe_ to check out more of his work.

Boyedoe Spring/Summer Collection 2020

Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika
Boyedoe Spring/Summer Collection 2020

Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika
Boyedoe Spring/Summer Collection 2020
Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika

Boyedoe Afrotopia Collection

Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika
Boyedoe Afrotopia Collection
Taking Ghana's Fashion Runways by Storm - The Boyedoe Fashion Brand Asante Afrika

Interviewed by Gugu Mpofu

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Art

Hello Spring

Spring is about how everything literally comes to life in Spring; there’s more energy, more colour, and the glow on everything is just amazing. Fashion is bold and colourful, free and beautiful. Makeup is dewy and vibrant, while the air feels alive as the first shoots of life come forth. 

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AN OPTICAL ILLUSION

By Renée Seckel

Despite a one week delay, spring is finally here and we’re ever so excited! Here to remind the world of the beauty of spring is our cover feature, Renée Seckel, a professional make-up artist who specialises in optical illusions but also does regular fashion and bridal makeup.

Anyone who has ever met Renée will tell you just what an amazing and talented artist she is, beautiful both inside and out. She is a passionate, driven, creative and goal-oriented person with the energy of a 16 year old. She is a mother and a wife, and family means everything to her. When she’s not doing makeup, Renee loves singing at her church and she absolutely loves cooking and baking too.

To say that Renée nailed her “Hello Spring” exhibition is a complete understatement. 

Tell us more about the inspiration behind “Hello Spring”.

The inspiration behind “Hello Spring” is about how everything literally comes to life in Spring; there’s more energy, more colour, and the glow on everything is just amazing. Fashion is bold and colourful, free and beautiful. Makeup is dewy and vibrant, while the air feels alive as the first shoots of life come forth. 

What fascinates you about this line of work? 

I absolutely love creativity and thinking out of the box when I create different makeup looks, especially optical illusion work and special effects. 

Which two season makeup trends interest you the most?

I love the lower-liner trend and the red smoky eye. 

How do you stay abreast with the latest beauty trends?

I keep learning. We never stop learning, no matter how old you are. I make sure I go onto social media and follow other makeup artists and allow myself to draw from them too. 

“…everything literally comes to life in Spring; there’s more energy, more colour, and the glow on everything is just amazing.”

Should we be on the lookout for beauty trends from you?

Most definitely! I recently launched my ‘Lashes by Renée Seckel’, so I’m excited to grow my brand.

Do you have any advice for upcoming makeup artists?

Never allow the negative opinions of people to shift your focus, keep your eye on the goal and allow that negativity to grow you. People’s opinions will always be their opinions and they are entitled to them and you cannot change that, but don’t respond to their call of negativity or allow it to alter your walk… straighten your back and keep walking!

Hello Spring Asante Afrika
Hello Spring Asante Afrika
Hello Spring Asante Afrika
Renée Seckel

Interviewed by Bubbles Mlangeni

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